Lenovo
During the 2 years I spent at Lenovo, I had the opportunity to be involved in some amazing projects & campaigns.
I came into Lenovo as a Gen 11 LASR (Lenovo's Accelerated Sales Rotational Program for college graduates). This rotational program offered a quarter-by-quarter breakdown and exploration of every area of Lenovo's business. I spent my first rotation under the North America PR, Executive Briefing Center, and Events wing and spent the majority of my time working on organic social media campaigns and content creation & copywriting.
While working alongside Lenovo's organic social team, I created interactive and engaging content & copy for original #FacesofTech X1 Nano social media campaigns across platforms including Facebook, Twitter, LinkedIn, Instagram, and Twitter. In addition to my digital marketing materials, I saw a need to create internal educational resources on digital marketing strategies and the utilization of social media campaigns & influencers in the day-to-day Lenovo PR lifecycle. I took the initiative to present an Influencer Acquisition Strategy based on industry best practices to improve interaction and strategically leverage influencers in social campaigns.
During this initial rotation, I also worked with the Lenovo Ambassadors as they prepped presentations and fine-tuned their Lenovo skills for upcoming events. I was also responsible for conducting a competitive analysis on EBC Centers and offerings to inform my colleagues so we could then create a business strategy around possible new developments or evolving our own EBC practices. I created event & customer-facing marketing materials for the EBC. Co-wrote & presented on Environment, Social & Governance (ESG) with the ambassador team. Finally, I participated in the stages of event and webinar prep, execution, and follow-ups.
For the next two rotations, I worked as a consumer/small business rep and shadowed B2B sellers. For my final rotation, I went full-time as an Inside Sales Representative for B2B commercial sales and lead cross-functional initiatives to drive profitable global client/business partner relations across all stages of the B2B sales cycle, including prospecting, engagement, and retention. My accounts were all located in the mid-west region and I was responsible for hitting 130%+ of quota in Q2 and was a member of the 125% Club.
Once I graduated with my Gen 11 class and moved into my full-time ISR role, I decided to volunteer my time as social media manager for LASR Inc. LASR Inc is a group of older gen members who are responsible for effectively recruiting and engaging with the upcoming LASRs classes hired on post-graduation.
I also began inserting myself into digital media marketing projects outside of my sales responsibilities and working with the World Wide Social Team at Lenovo. It was during this time that I developed a global TikTok Strategic Campaign covering a Gen Z LASR's perspective of the sales and PR sides of the Lenovo business including B2B vs. B2C content strategy, and re-evaluation of creative content ideas based on data & metrics. Due to this initial engagement and research study that I put together for Lenovo's WW Social Team, I was invited to participate in their yearly Social Media COE strategic deep dive. I was placed on the TikTok team and presented, in person, all my findings and gave recommendations on TikTok strategy to Lenovo senior leadership and TikTok leadership who had flown in from TikTok headquarters in NYC-- including social media audit analysis, proposed content campaigns, & opportunities to enhance audience engagement.
After my volunteer services and digital marketing videos had begun to circulate among the NA directors, I was asked to film and edit together a quick reel for Lenovo's Highspot launch event. My video reel was successfully received and was not only included in internal marketing campaigns but was also chosen to be included in the WW presentation which was created and presented to Lenovo's C-Suite executives.
